7. One Direction vs Lanterns on the Lake.

 ONE DIRECTION

• They are signed to Syco Records and Columbia who are all under Sony Music Entertainment. 
• Other artists and genres the label specialises in: Little Mix, Fifth Armony. And genres such as hip hop, country, and so on.
• The target audience are teen girls under sixteen years old.
• Merchandise and ancillary products such as dolls, bedsheets, DVDs, posters, stationary and so on.
• Their music can be purchased on itunes and their website.
• They started on the Xfactor and were put together by their coach, Simon Cowell.

Lanters on the Lake

• They are signed to Bella Union- founded by Simon Raymonde and Robin Guthrie, now run soolely by Raymonde.
• Genres and artists the label specialises in: hip hop, folk, country and so on. And artists such as Expelions in the Sky, Sleeping States, Thousands, and so on. 
• Their audience are people from sixteen to twenty-five years old, mainly man.
• Merchandise and ancillary products such as t-shirts, posters and tote bags.
• They formed in 2007. They self-released two EPs and a single before signing to the Bella Union record label in December 2010.