Saturday, 3 October 2015

11. Mainstream Vs Independent

One Direction - Mainstream

4 piece boy band, Record Label Owner -  Simon Cowell (Syco) and are owened by Columbia and SME



Lanterns of the lake- Independent 


Record label- Bella Union and owned by Simon Raymond's and Robin Guthrie 


Bella Union- Sleeping States, Vandike, Explosions in the sky
Syco- Olly Murs, Little Mix, Fifth Harmony

Target Audience for One Direction - Under 16's girls
Target Audience For Lanterns on The Lake- Between ages of 16-25

Merchandise for One Direction: Perfume, Dolls, Equipment for schools, Books and clothes
Lanterns on the Lake Merchandise: Shirts, Tote bags, Posters and vinyle

How To find Music
For 1D you can find their music through their actual website or through Itunes, Amazon and HMV online

For Lanterns On The Lake You buy stuff through their website as well as Cd's and Vinyls Through their store on their website

How they were created

One Direction were individual contestant on the x factor until they were put together by simon cowell after failing to get through. In the end they reached the final stage and came out third.

Lanterns on The Lake were formed in 2007 and released two EPs before signing a deal with their current record label Bella Union. They're a 4 piece band.





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