One Direction - Mainstream
4 piece boy band, Record Label Owner - Simon Cowell (Syco) and are owened by Columbia and SME
Lanterns of the lake- Independent
Record label- Bella Union and owned by Simon Raymond's and Robin Guthrie
Bella Union- Sleeping States, Vandike, Explosions in the sky
Syco- Olly Murs, Little Mix, Fifth Harmony
Target Audience for One Direction - Under 16's girls
Target Audience For Lanterns on The Lake- Between ages of 16-25
Merchandise for One Direction: Perfume, Dolls, Equipment for schools, Books and clothes
Lanterns on the Lake Merchandise: Shirts, Tote bags, Posters and vinyle
How To find Music
For 1D you can find their music through their actual website or through Itunes, Amazon and HMV online
For Lanterns On The Lake You buy stuff through their website as well as Cd's and Vinyls Through their store on their website
How they were created
One Direction were individual contestant on the x factor until they were put together by simon cowell after failing to get through. In the end they reached the final stage and came out third.
Lanterns on The Lake were formed in 2007 and released two EPs before signing a deal with their current record label Bella Union. They're a 4 piece band.
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