The video clip above shows how you transition into Gabrielle Aplin's website. Her official website is the first result when her name is typed into a search engine. The link you press on also includes the name of her newest album (her album is already being promoted before you even get onto her website).
Once you click on the link, her name appears in big letters across the middle of the screen and slowly fades to white which then reveals her website. On her website, her name is in the left hand corner and not in the middle as the focus, this prevents her target audience from feeling overwhelmed when visiting her website; her name is not forced.
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