13. Research blogging task

This task is to research in to an artist in the same genre as our chosen song.

I did Royals by Lorde.
The genre is pop (electropop)

Name of the Artist: Lorde

Album cover name: Pure Heroine
Key features highlighted: white and big letters.

Album teaser trailer: Lorde Album teaser video
Key features highlighted: 2 songs, the main single.

Music video single: Royals
Key features highlighted: artist appears in a similar background as in the album cover.

What features can be seen across all products to create a brand identity?
The album cover and single Royals are similar because there is a bit where audience can see the artist is exactly wearing the same t-shirt and make up as in the album cover.