Importance of cross promotional packages

Cross Promotional package- Different media forms that work alongside each other to promote the same thing

Digipack- A CD package/art work that promotes the artists albums

Website- Internet page/platform that uses visual images, links + code to promote am artist.

Expectations on a digipack:
-Title
-Image of artist/synergy
-Song list
-Name
-Record label
-CD
-Colour scheme to suit genre
-leaflet/album description
-barcode
-anti piracy
-parental advisory

Expectations on a website:
Tour dates, shops, pictures, videos, twitter feeds, fb timeline, biography, chat forum, news, albums , live streams, artist subscription.