Evaluation Question 4

What have you learned from your audience feedback?

This was the rough cut of our music video

        

We received some constructive criticism and feedback and were able to improve it. We knew it wasn't perfect and it needed work as it wasn't where we wanted it to be and we knew it was out of sync but we thought we were making good and steady progress.

We received feedback from our teacher as she watched our rough cut and we noted what she said decided on how we were going to make adjustments to the cut in light of the feedback.

These were our comments on the feedback we received. I will be analysing how much we followed through with the feedback and our own comments. The emaze below discusses the feedback and how much we followed it:

I also got further feedback from my core target audience:

comments from Diana Baukerte on Vimeo.

This feedback was very important to me because it came from friends my age (our target audience) so I trusted their opinions. It was also important to hear what they liked about the draft so that we know what we should keep at and leave in the video. The bad points were more important I think because we had time to improve on these things. The major issue was the syncing of the video with the audio and because it was mentioned the most from my feedback, we made sure that we spent a good amount of our remaining time sorting out this issue, we then focused on the other issues such as transitions between shots. 

I feel like we acted on all the feedback given and improved our video because of it. We received positive feedback at the final screening.

This was the reaction to our music video at the final screening:

IMG_4233 from Diana Baukerte on Vimeo.
The reaction was positive, our video received a round of applause which was satisfying when reflecting on how much work and effort was put into the video; it made the work worthwhile. 

This is what our target audience had to say about our music video:

feedback for final video from Diana Baukerte on Vimeo.

All of the comments given after the final screening were positive, the majority of comments were given by our core target audience which shows that we have improved on the feedback from the rough cut and the general positive final feedback can be generalised to a wider audience. However, it would help to get even more feedback.
If we were able to create the music video again, there would be things that could be improved. One of the comments was a little negative regarding the costume of our artist at a certain part of the video; it came across as a little to revealing for the genre of our song. Therefore, we could have reconsidered some of the costume or perhaps the way it was worn/presented in the video.

                                                   

                                                               

This was the feedback on website when it was still in progress. I feel like I worked on the feedback well to some extent. I used only two fonts as was suggested and I used the same two fonts for the digipak also. However, the image of our artist that looked like a selfie remained because I really liked the picture and you could clearly see her facial features. Therefore, some advice wasn't taken on board. Maybe, if I were to be able to make my ancillary texts again, I would use a different picture of the artist to make my products look more professional. 

                 

In light of this feedback, overall I am happy with my ancillary texts as many comments are positive. For example, feedback from both people mentioned my use of paper on the CD itself and how they like it and how it may suggests things about the artist and her music. I am happy with this because I put a lot of thought into the planning of my digipak and how I wanted to design it. Also, both pieces of feedback complimented me for my use of earthy colours and choice of font as it suits the folk genre and this suggests I have followed the codes and conventions of the folk genre which is what I intended to do from the very beginning.