Evaluation question 4.

What have you learned from you audience feedback?

Here it is the rough cut video:

This is the feedback from our teachers about our rough cut:

• We took Louisa's advice and added a shot of our fictional artist closing her eyes. 
• However, we stuck with the black and white filter for the flashback because we wanted to have a clear contrast between the shots representing the past and present. 
• As you can see in the rough cut, there are long shots, specially in the flashback so we did what Louisa told us told us to do. Therefore, in our final music video the flashbacks are shorter.
• For the order of base tracks, we followed our teacher's guidance and put all of the external base tracks for the beginning and internal base tracks for the last part of the song. 

This is what our teacher Marissa told us:

After reading our teacher's feedback, we as a group came up with some ideas that we wanted to keep and others that needed to be changed. 

We has our video screened in Islington Cinema. After the screening, a member of our group asked other media students what they thought about our music video. This is the video: 

• "I really liked the way the guitar fits the genre" After watching this, I came up with the idea of having a part of a guitar as the picture for my CD in the digipak
• "it was really clear what the concept was about" and "I liked the flashbacks" I felt very proud because we added the black and white effect in order for our audience to identify visually our storyline.  

What I learned from the feedback is that we as a group did a very good job because we chose a narrative that fitted the song. Also, how important it was to take any advice into consideration for the final result because if we had not added any effect at all for the flashbacks, our potential audience would have interpreted the music video in a different way and probably would have been confused about the narrative. 

How did the audience in the cinema react to your video?

AUDIENCE REACTION from Andrea Herrera on Vimeo.

• The audience reaction after our music video was screened was positive and they gave a round of applause when the music video finished, and this makes me think they really liked and enjoyed it. 

Audience feedback about my ancillary products: 

I would like to say that the people I have asked for opinion are between 16 to 24, in order words, my potential target audience.

I asked two friends of mine from Spain what they thought about my website and digipak and this is what the first person told me. (I tried to translate it as accurate as possible) 

Created with Padlet

• I feel like I did a good job trying to place the image of the guitar into the CD template as my friend seems to like it. 
• I was not sure about my website, specially the background but I think I did a good job judging from my friend's comment.

This is what the second person said about my website and digipak

Created with Padlet

• Once again, the idea of the guitar as the image for the CD seems to be original and appealing for my potential audience. 
• She has not commented much about my website but I think I did well.

The third person is Diana, a member of my group.

MVI_0315 from Andrea Herrera on Vimeo.

• She is the third person who has commented on how I used a picture of the guitar onto the actual CD and this makes me confirm that it was a good idea. 
• She has mentioned the image of the artist being clear. Before the actual image, I had a picture of the artist not looking directly at the camera and I remember one of my teachers who suggested me to change it for other picture where the artist is looking directly at the camera as it indicates she is building a relationship with her fans and it is very important for a new and upcoming artist. 
• I am really pleased to know my website follows the codes and conventions of the folk genre as that is the purpose I was aiming for.