Evaluation Question 2

Method: Video

How effective is the combination of your main product (video) and ancillary texts (digipak/band website/ advertisement)?

What was spoken about:

• Talk first about the kind of products that were going to be used for synergy (the guitar and bowler hat), how did we plan to use synergy- in the music video have Heather wearing the bowler hat and also have the guitar either next to her, or her playing it.
• The video link in with the Digipak ( have picture of digipak) as i used the quite earthy coloured tone in my digipak and also, the background pictures are of tree branches, this links back to the video where we had very green/nature scenes in Hampstead Heath.
• With comparing the video to the website, I felt as if I didn't quite link them very well, talk about the website layout /dark and quite plain and simple/ 
• The audience are able to recognise the two products linked due to the fact that there is various different pictures of our artists - RIVER- on the website that were also used in the digipak.
• I think my target audience would be attracted to the digipak because I feel like it gives a very romantic feeling - which is good because it relates to the song. it also has a nice bright but dim layout whereas the website is all just quite dark and plain, didn't have text at all so it is just quite visual and sometimes can be seen as boring. 
• COMPARING - Place images of the digipak and website in comparison to Taylor Swift and The Bloom.