ONE DIRECTION
Record Label Owner- Simon Cowell/Syco - Owened by Columbia & SME
LANTERNS ON THE LAKE
Record Label Owners - Bella Union - Owner Simon Raymonde and Robin Guthrie
OTHER ARTISTS BY BELLA UNION
Sleeping States, Van Dyke, Explosions in the Sky
ARTISTS FROM SYCO
Olly Murs, Little Mix,Fifth Harmony
TARGET AUDIENCE FOR ONE DIRECTION
It appears that the target audience for One Direction is under 16's girls
TARGET AUDIENCE FOR LANTERNS ON THE LAKE
The target audience for Lanterns on the Lake are 16-25 year old males
MERCHENDISE
One Direction: Dolls, Perfume, School equipment, Books and Clothes
Lanterns on the Lake: T-Shirts, Tote bags, Posters, Vinyl's
HOW TO FIND MUSIC
For One Direction, you can buy their music through their online website, iTunes, Amazon and HMV
For Lanterns on the Lake, you can purchase their music through their website, where you can buy CD's and Vinyls through their store on their websites.
HOW THE GROUPS CAME TOGETHER
One Direction were originally individual singers that when they went on XFactor to perform, they were put together by Simon Cowell. In the end, they came third.
Lanterns on the Lake: 4 individuals joined and formed in 2007 and released two EPS before singing their deal with their -now- record label, Bella Union.
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