5) Carol Vernallis

Carol Vernallis's theory was based on the way music videos were edited, her theory was broken down into 4 sections:

Narrative
Editing
Camera Movement and Framing
Diegesis

Narrative: Carol suggests that video is a visual response the videos narrative, therefore whatever is happening on screen reflects the choice of lyrics from the artist.
Vernallis also says that that the narrative may not always be completed and can be partial with the video appearing disjointed, disconnected and appear in fragments.
Finally, even the though the video may have a narrative it's probably displayed in a montage style, rather than in one clear focus.

Editing: Vernallis states that within the editing process, music videos may disrupt or break the conventions of continuity editing. This process is distributed by displaying certain types pf edits such as:

• Jump Cuts
• Changes in Pace
• Graphic Match
• Juxtaposed Frames

Camera Movement and Framing: Vernallis says that establishing shots are one of key camera features of any music video, establishing shots as well as close ups are mostly used in music videos. The style of framing of the video, is quite distinctive, the camera may move in time with the lyrics. 

Extreme shots are usually known as master shots in music videos and they are also very common. 

Diegesis:

Vernallis explains that the diegesis will be revealed quite slowly, there will be many repetitive shots in a music video, some frames will appear more important than some due to the way they have been shot/framed.

Some examples of Carol Vernallis theory in music videos:

ELLIE GOULDING- LOVE ME LIKE YOU DO

In this music video, it's an example of Carol's theory, this is because it includes bits from the 4 sections, such as Jump Cuts, Slow Motion, Special effecr editing and use of base tracks in the edit.