5. Carol Vernallis

Carol Vernallis had a Theory that was split into 4 main parts

- Narrative
- Editing
- Camera Movement and Framing
- Diegesis


1. Narrative - She suggested that the video was a visual response to the narrative. Meaning that whatever shots or images that are shown on screen reflect and show the choice of lyrics chosen by the artist. She also goes on to  that it is however not always completed and can be partial with the video appearing pretty disjointed,  and kinda fragmented. It may not exactly be narrative, it could be the music itself or other elements in the video. Some questions are still left unanswered at the end of a narrative video and although the video may have a theme or narrative, it  is probably in a montage style, rather than in a much clearer way.

2. Editing - She believes that a clear convention of music editing is that the video may disrupt or break the conventions of continuity editing. It may also become visible and not hidden apposed to the invisible style of continuity editing. Meaning it will have a specific style of editing that is distinctive to the video. You may see:

- Jump cuts
- Breaks of the 30 degree rule
- Cutting with the lyrics
- Extreme changes paa
- Juxtaposed frames
- Graphic matches

3. Camera Movements and Framing - She states that establishing shots are one of the key camera features of a music video and are used frequently throughout a music video as well as close up shots. The style of framing of the video again is quite distinctive to the video and also the camera may move in time with the lyrics. Extreme shots are also known as master shots are also very common.

4. Diegesis - In terms of media the diegesis is the world of the  music video. Explains how the diegesis will be revealed quite slowly. The actions in the videos won't always be completed and may be disrupted in some way. There will be many repetitions throughout the video and some frames will appear more important than others due to the way they have been shot/framed.