Andrew Godwin's Theory - Blogpost 4
There are three main points of Andrew Godwins theory in which the music video can connect back to the song itself through:
-Illustration
-Amplification
-Disjunction
Illustration- It is by far the most simple method of the three to base a music video around as it is literally just the meaning of the lyrics but so the audience can see it visually. A good example of this is in the music video 'Fireflies' by owl city because whilst he speaks about fireflies there is a visual demonstration of fireflies on screen showing that it is in fact illustrative. Dance is also often used to express the feeling/mood of the song
Amplification- this is the second main point by Goodwin, they're usually demonstrated by the music video director. They could be both narrative and performance connotations of the meaning. An example of this is in the music video "coming home" by P diddy because he is shown to be walking and traveling in a specific direction with the lyrics 'I'm coming home' implying the obvious.
Disjuncture- This is where there is little to no connection between the lyric and the video or where the the video contradicts the lyrics for example the song 'lips are moving' by Meghan Trainor is all about lying and her not being dumb yet it is a really rather cheerful and upbeat music video and she is made out to be some modern day barbie in the video.
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