Definition: It is a creative story that portrays a message of the artist to the audience, often through performance or showing images that can be illustrative to the lyrics and the mood of the song.
Functions: The overall purpose of a music video is to basically promote the single and the artist whether it is for profit or for a larger fan base, in order to do so, It has other functions:
1. Look appealing to the audience by making it eye catching, pop songs usually do this by using bright vibrant colors and dancers to make it more attractive to the audience.
2. To communicate a message with the audience, whether its through the lyrics itself or the actual images. This is usually shown through illustrative images.
3. It also gives a visual representation of the lyrics for the audience.
4. To make profit for the artist and the label, and to advertise their single and album through visual methods.
5. To increase the fan base of the artist
6. Depending on the artist it could be for visual art and to engage the audience through those methods
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