5. Carol Vernallis' theory

Carol Vernallis studied editing and camerawork closely in music videos. 

The main points of her observation are below:

1. Continuity editing is broken to draw attention to what is on screen. 
2. To draw attention music videos used edits such as wipes, fast pace editing, 360 degree camera movement, special effect, and so on. 
3. Jump cuts are often used.
4. A base track or master shot gives the music video a structure, therefore a is frequently used.
5. The camera is not usually placed in a tripod but it can be. The camera moves in time with the music.
6. Speed of the edits is manipulated, it might be speeded up or slowed down

To put in practice this theory, we were assigned to try and spot the techniques mention above. 

The two music videos were:

1. The first one:

   2. The second one:

Some other examples of the elements of Vernalli's Theory are:

• Jump cuts: 

•  Slow motion/fast motion:

• Special effect editing:

• Use of base tracks in the edit: